8 Explain the Difference Between Consumer Products and Business Products
Consumer products are purchased by end users. Consumer products are products purchased for personal family or household use. Consumer Products Definition Types And Characteristics Industrial goods have relatively inelastic demand. . Industrial goods have only limited number of buyers. Difference between business markets and consumer markets due To The Nature Of Purchases Organizational consumers purchase capital equipment raw materials semifinished goods and other products for use in further production or operations or for resale to others whereas final consumers usually acquire the finished items for personal family or household. The number of buyers is large. The difference between consumer-oriented and product-oriented marketing lies in the approach taken to communicate with customers. See the answer Show transcribed image text. Difference Business Products. No company is forced to choose between the tw...